Sample Marketing Projects
Clients appreciate that we are a full-service company. We can do both the technical and aesthetic parts of your project.
- Web Site & Survey
- Integrated Web, print and interactive for a consumer service company
- Marketing graphics design
- Traditional Marketing & Advertising projects
More: Resume • Web Design • Sample Graphics • Home
Web Site & Survey
Objectives:
- Establish book authors as authorities on a key topic in the industry.
- Establish a community gathering place for a particular demographic in the industry.
Strategy: Create an on-line survey on the topic, and a "thank you" gift as an incentive to complete the survey. The thank you gift was a PDF document on the topic delivered via eMail.
Restaurant Integrated Marketing
Objectives:
- Become a center of community life by establish a closer-than-usual relationship between the customer, the neighborhood and the restaurant.
- Reinforce the restaurant's mission: Breaking the Barriers between fine and casual dining.
Strategies:
- Create an interactive Web site, with current information on menus, specials, and entertainment.
- Generate targeted outgoing eMail to customers, tied to seasons, specials, events and entertainment options.
- Offer rewards to customers for their patronage.
- Make reward values available to customers on the Web site.
- Offer rewards for customer's significant events: Birthdays and Anniversaries. Notify via eMail.
- Tie restaurant printed materials, including table-tops, menus, calendars, and posters to the Web site graphics, and cite the Site in all of them.
- Tie restaurant mission to its graphics on the Web and collateral materials.
Traditional Marketing Projects
Church Leadership training video series
Performed all marketing planning and advertising for this line of video training products for lay and ordained church leaders. the graphics were designed by a subcontractor at our direction. We kept costs down by using a monochromatic marble for our centerpiece graphic, and used a variation of the marble tone for accent color. This cut down the cost for the direct-mail advertising pieces and packaging significantly by baing able to use a two-color printing process, which looked like full-color. The marketing campaign was centered around public relations and direct mail.
